Founder Therapy vs Executive Coaching: What’s the Difference?
Coaching helps you perform. Consulting helps you solve problems.
But performance and strategy both have an emotional side.
Founder Therapy is for that part of the journey.
It’s not about advice or frameworks — it’s about understanding the emotions that shape how you lead.
Fear, anger, and shame don’t disappear when you push harder. They just move underground.
When you can see them clearly, every decision — from hiring to growth — gets easier to navigate.
What Is Founder Therapy? (And Why Every Founder Eventually Needs It)
Running a business can look great from the outside — but inside, it’s often another story.
There’s the constant weight of responsibility, the pressure to perform, and the quiet moments where doubt creeps in.
Founder Therapy is a space to slow down and understand what’s really driving you.
Not to fix or optimise yourself — but to see the emotions that sit beneath how you lead.
Fear, anger, and shame don’t make you a bad leader; they just make you human.
When you can recognise how they shape your decisions and relationships, you stop reacting from habit and start leading with clarity.