Most founders and CEOs underestimate how much fear, anger and shame shape their decision-making and leadership. These emotions rarely announce themselves clearly. They show up as hesitation, control, reactivity or the quiet sense that everything still depends on you. Over time, they constrain both the leader and the business.

Founder Therapy is a one-to-one, client-led, person-centred reflective practice inspired by cognitive-behavioural therapy. It is designed specifically for founders and CEOs who want to increase their self-awareness and expand their decision-making and leadership capacity. At its core is Founder EQ, a self-leadership capability framework that makes the patterns visible and workable.

My approach rests on a simple humanistic premise: greater self-awareness is the first domino. When awareness increases, agency follows. With greater agency comes clearer decisions, healthier working relationships, and stronger leadership under pressure.

I hold a postgraduate qualification in counselling and psychotherapy and have worked with founders and CEOs leading multi-seven-figure companies and large teams. I have also spent years inside businesses myself as both a marketer and a leader, so I understand the real pressures of scaling a company.

In the work, we look carefully at how emotions such as fear, anger and shame quietly distort judgement and leadership capacity. From there, we develop the awareness and range of responses that allow you to lead with greater clarity and less unnecessary friction.

If this resonates, you are welcome to schedule a short call to learn more.